The Business Industry Insider

Content Writing Content that helps a business stand out amid the clutter and noise. Content that moves prospects closer to a sale. Content that can become a powerful differentiator for your company. And businesses often have a tough time finding the writers who know how to create that type of content over time. One of the reasons I think organizations struggle is that they don’t always know what qualities will make for a genuinely productive, profitable hire. And as you might guess, I have a few strong opinions about that. So, here’s what I think you should look for when you need to hire a content professional to create the marketing that will move your business forward. A professional content writer has a strong, confident writing voice Strategy, marketing, and persuasion techniques can be taught (that’s what we’re here for). Voice, on the other hand, develops over time and needs to come from within a creative, intelligent, sensitive human being. While a so...

SEO Content Writing Tips Content is important in digital marketing. SEO content is heart of any SEO campaign. In this article, I will share top tips to write SEO friendly content . Focus on your writing —  This may seem obvious, but our life is full of constant interruptions. Do what you can to reduce them in order to avoid distraction. Turn off your phone or social media. Isolate yourself. Free yourself from constraints or excuses to do something other than writing. Simply write and focus 100% on that. Writing is rhythmic. It sucks you in. Distraction free writing allows you to continue down the mental pathways without losing track of your intended thoughts. Vary your sentence structure —  Gary Provost in his book, ‘Make Every Word Count,’ had this to say on varying sentence length to create rhythm and flow to his writing: “This sentence has five words. Here are five more words. Five-word sentences are fine. But several together become monotonous. Listen to what is happen...

Blogging for Business Blogging, or “weblogging,” is the art of updating a webpage regularly with content written in a conversational tone. While less formal that most business communications, it is no less important to the effectiveness of your business’s online marketing strategy. Read on to learn about the top five benefits of blogging for business . 1. Brand Development Blogging also helps in the establishment of your brand voice. Clients and customers love brands that have personality! 2. Drive traffic to your website Blogging does n-number of important things for web traffic. Not least of these is the benefit of keeping the content on your site changing and up to date (something the search engines loves) but it also produces more and more indexed pages for your site which in turn help drive traffic through organic search. Blogging also helps you get discovered via social media sharing. Every time you write a piece online and share it, you are producing conte...

SEO Content Writing Regardless of the fact you are thinking to pursue digital marketing or not as a next step, it is important to generate SEO friendly content. Your content is the first gateway of interaction for your visitors and possible customers. Before talking to your business developers or sales reps, they will consume information about you and your business through your content. Thus, it has to be user friendly. It means never stuff keywords in the content which would make it sound artificial. Also, an amazing piece of content is useless if it doesn’t get readers. To attract readers what you need is SEO friendly content. Almost every other one of us is a content writer, but professional and SEO friendly content writing is a different thing. Thus, it is advisable to take benefit of SEO friendly content writing service offered by experienced writers of the agency. If you’re more interested in knowing why you should use SEO friendly content, then below are top benefits o...

SEO Content Writing Importance Regardless of the fact you are thinking to pursue digital marketing or not as a next step, it is important to generate SEO friendly content. Your content is the first gateway of interaction for your visitors and possible customers. Before talking to your business developers or sales reps, they will consume information about you and your business through your content. Thus, it has to be user friendly. It means never stuff keywords in the content which would make it sound artificial. Also, an amazing piece of content is useless if it doesn’t get readers. To attract readers what you need is SEO friendly content. Almost every other one of us is a content writer, but professional and SEO friendly content writing is a different thing. Thus, it is advisable to take benefit of SEO friendly content writing service offered by experienced writers of the agency. If you’re more interested in knowing why you should use SEO friendly content, then below are t...